Do you recall the time when you had to complete an urgent marketing task but wasn’t able to do so because most your people were on paid vacation? Or perhaps that moment when you had to go through a panic attack because upper management asked you to present your company’s marketing KPIs and the person responsible for that called in sick?
Yup, as marketers, we’ve all been there. It’s easy to point fingers or find someone to blame when your marketing team somewhat fails to deliver most of its tasks and objectives. However, the reality is, coming short of expectations is a fact across marketing teams in various industries. According to a recent study done by Marketo, only 16% of the marketing teams surveyed meet their goals all the time while 22% said 22.5% said they don’t have clear measurable marketing objectives. Outsourcing can indeed fill in those gaps (and those under-manned days). They say good things come in three, so here are the 3 reasons why you might want to consider outsourcing some of your marketing functions:
Yes, at the end of the day, it all boils down to budget. While hiring another full time or even part time employee is one of the most conventional things to make when a new marketing direction comes up, sometimes it’s not the most practical. More companies are choosing to outsource to knowing that they will only execute such strategies for a specific period of time and third party firms are OK with that. Moreover, marketing firms are already experts in their own fields so a learning curve would no longer be necessary vis-a-vis hiring a new employee.
Remember that team member who called in sick that resulted to your team’s underperformance? That’s something you won’t experience when collaborating with online marketing services companies agencies. These firms already have a pool of people which are on the same page when it comes to specific expertise. So next time your team goes on a rendezvous, you need not to worry anymore about drinking more than 1 bottle and having that migraine that morning after – you have someone to rely on, for sure.
Without discrediting your marketing team (We know that they are experts, as well), marketing agencies have the tools and exposure to the most recent trends when it comes to implementing the marketing strategies. Social Media Marketers for instance, can analyze and gather enough data so your company can utilize your Facebook or Instagram properly. Thus, getting the right engagement which leads to conversions.
So there, outsourcing can indeed be of great help to your company’s overall marketing goals. The key is knowing which exact tactic or strategy needs to be outsourced to. Nevertheless, half the battle is won by being aware and admitting that you need outside expertise.